Sharing knowledge through training
Since its foundation, Pranarôm has shared its knowledge with the pharmaceutical world, healthcare professionals and consumers. This choice is dictated by the desire to pass on the benefits of essential oils to all, and by the need to properly outline how to use them.
“I remember the first time I walked through the doors of the company. I came to learn; up until then, I had trained myself. When I crossed the threshold at Pranarôm, it was unbelievable, all those plant smells that struck me, right away. I have never forgotten it.”
- Cécile Adant
Director of the training department
When she started in the company in 2010, she had 20 years of pharmacy experience behind her and a solid background in aromatherapy, her hobby.
Passing on a passion and giving advice
Training is a pillar of Pranarôm. Since the creation of the company, its founder has taken the decision to explain, inform and transmit his passion for essential oils to his peers, pharmacists. “There was a lack of knowledge and understanding of aromatherapy,” Dominique Baudoux recalls. “It was important to educate. And little by little, this new medicinal approach spread amongst the interested people”
First of all educate to make people aware of the therapeutic benefits of essential oils. And then explain when, how and at what dosage to use them. “Essential oils are extraordinarily effective,” Dominique Baudoux explains, “and we support pharmacists to avoid misuse that would discredit the approach.”
Theoretical understanding and practical training
Pranarôm takes this training role very seriously. The training programmes alternate between theoretical and scientific understanding of aromatherapy and practical application in the daily life of the pharmacist. Cécile Adant: “Ten years ago, pharmacists wanted to understand the theory, today they need a precise, effective and safe answer to the questions asked by their customers.”
Pranarom aims to pass on a detailed knowledge of the field to health care professionals, so that they can make aromatherapy their own and successfully integrate it within their practice. “It is essential to understand that essential oils have specific properties, and that the same approach must be taken with them as with any other medicine,” Cécile Adant says.
The need to provide robust aromatherapy support is even greater today, given the growing interest in essential oils, with patients increasingly questioning their pharmacists for answers.
— Cécile Adant
Supporting the general public’s knowledge and playing an educational role through digital technology
It’s a fact: consumers nowadays largely inform themselves about essential oils using digital tools. Because providing guidance on the uses of aromatherapy is fundamental, Pranarôm develops digital content that meets the expectations of consumers, informative, accessible and always available.
Shared via the brand’s blog, and through social networks (Facebook, Instagram, LinkedIn, Pinterest, etc.), this content focuses on developing the knowledge of the brand’s community of users.
Today, each Pranarôm post reaches between 11,000 and 15,000 people on average. The brand has 170,000 followers on Facebook and almost 80,000 followers on Instagram. These figures, which are constantly rising, demonstrate the growing interest of the general public in natural products in general and aromatherapy in particular.
To continue to meet consumer expectations, free monthly online workshops, the “aromateliers”, continue Pranarôm’s educational work and bring together many participants who are keen to take good care of themselves naturally.
Various formats, for all levels
Each year, Pranarôm provides nearly 8,000 hours of free training to pharmacists. This is done face-to-face in pharmacies (with nearly 12,000 participants each year), but also in workshops, at conferences, or in training on demand. The topics explored are adapted to the needs and level of knowledge of each individual.
Certified as a Qualiopi training organisation, Pranarôm also offers extended training to other healthcare professions (paediatric nurses, paediatricians, gynaecologists, cancer specialists, etc.).
Constantly updated training
Finally, as scientific developments require the knowledge of trainers to be maintained at the highest level, Cécile Adant’s teams rely on Pranarôm’s research and development department. “We are all the stronger today for affirming the effectiveness of our products, but we must constantly be on the lookout, because knowledge about aromatherapy evolves every day,” she comments. “We are re-learning natural health. Dominique Baudoux was a forerunner, and we are taking over from him, always with this desire to advise, to keep ourselves informed and to adapt to the needs of pharmacists and the public.
A flexibility and a quality of training content that participants appreciate: on average, Pranarôm training courses are given a satisfaction score of 9.3/10 (results of the satisfaction surveys required to obtain Qualiopi certification).
We want to continue to raise the level of knowledge available on essential oils, and we want to share this knowledge with healthcare professionals and consumers alike.
— Sergio Calandri
Les Jardins d'Espaladous, a natural health and wellness center
Founded in 2012, Les Jardins d’Espaladous is a training center for Bach flower remedies, aromatherapy, gemmotherapy, crystal elixirs, and natural animal care. It is also the perfect spot for unwinding and recharging your batteries.
Nestled in the southern Auvergne Mountains in a charming village of the same name, Les Jardins d'Espaladous invites you to escape the hubbub of your everyday life for a few precious days. Located on a 30-hectare estate in a peaceful and well-preserved rural setting, far away from noise, the center goes out of its way to make your training special.